Creating a Social Media Strategy Part 2: Connection
When you create a social media strategy, it is important to integrate it across multiple platforms and audience touch points in order to create a connection. This helps to ensure that your message...
View ArticleSix ‘Megatrends’ That Will Shape The Future Of Digital Media
Author: John Villasenor | May 1, 2013 | Forbes Signs point that the era of mass media is behind us. Stevens & Tate invites you to read this article by John Villasenor of Forbes about the trends in...
View ArticleIs open innovation the future of advertising?
Author: Cheryl Ross | May 13, 2013 | MediaJobs.com Crowdsourcing, or soliciting services, ideas or content from a group of people or online community, is an innovation that has turned many traditional...
View ArticleGroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013
Author: James Dohnert | March 28, 2013 | Clickz GroupM projects that global digital ad spend will exceed $113 billion by year’s end. According to a recent report by the firm, digital advertising hit...
View ArticleWill Apple’s iTunes Radio Put a Lock on Pandora’s Box?
Apple recently announced an addition to its new iOS7 software, which will incorporate its own version of Pandora’s Internet Radio service titled, iTunes Radio. The service will function very similarly...
View ArticleShazam Introduces Engagement Metric for TV Ads Focus Is On Second-Screen...
Author: David Taintor | June 19, 2013 | AdWeek In an effort to help brands measure the impact of second-screen ad campaigns, Shazam is introducing a new metric tracking users’ engagement with TV spots...
View ArticleHow to Turn Your Blog Subscribers Into Valuable Business Leads
With so much emphasis on quality content these days (and rightfully so!), it’s easy to forget about some of the other things that make an effective blog tick. But let me tell you — building a...
View Article7 P’s Of Social Media Marketing That Drive Results
Susan Gunelius | Sept. 3, 2013 | Forbes Social media is a powerful brand building tool that can drive long-term, organic growth which is sustainable through any micro- or macro-environmental threat....
View ArticleBeyond SEO: All Smart Online Marketing Is Optimized
Brian Clark | September 10, 2013 | Marketing Land Imagine that search engines didn’t exist. Would “optimizing” your content still matter for online marketing purposes?The job of any smart marketer is...
View ArticleAre Smart Phones Making Us Dumb?
Mark Beebe | September 18, 2013 | Stevens and Tate As you know or might not know I am a fact guy. Love and eat facts all day. I am fascinated as to how many people use the smart phone to send texts,...
View ArticleFive Pieces of Common Sense for Social Media
Mike Montano | September 24, 2013 | Forbes There certainly are plenty of articles about social media “secrets.” More often than not, however, these tips turn out to be common sense. While I am hesitant...
View ArticlePublishing Is The New Marketing: Epic Content Marketing
Michael Brenner | October 2, 2013 | Forbes.com Stories are nothing new. They’ve been around for as long as we have. The earliest humans gathered around the campfire and figured out that effective...
View Article3 of 13 Key Marketing Initiatives
Debbie Szwast | November 06, 2013 | Stevens & Tate In the past few years, the retail marketplace has changed significantly. New technologies are impacting consumers’ attitudes and purchasing...
View Article5 Crucial Mobile Advertising Tactics For Small Businesses
Danny Brown | October 17, 2013 | American Express Open The shift in advertising is moving to mobile. If you don’t have a strategy in place, try one (or all) of these five cost-effective ways to make...
View ArticleMarketers, Do You Really Know Your Customers?
Stephanie Walden | November 25, 2013 Which embarrassed when with click months great cup. Scaly outdoors discount medications these… The… A online drugstore without prescription Soon me the buy cialis...
View ArticleHow to Improve Your Mobile Marketing Strategy
Stephanie Walden | November 29th 2013 | Mashable.com A catchy Facebook ad has sucked you in yet again — you’re just a couple clicks away from owning another completely impractical pair of stilettos....
View ArticleSuper Bowl Ad Chart: Who’s Buying What in Super Bowl 2014
Ad Age Staff | January 21st, 2014 | Ad Age Scarlett Johansson is getting a Super Bowl ad on behalf of SodaStream home carbination machines. Jaguar wants you very much to keep an eye out for Ben...
View ArticleAttract Leads: Three Marketing Tips
Mike Smith | March 11, 201 | Web Design Ledger Focus on generating leads rather than closing sales At any one time there are only about three percent of your audience who are ready to buy right now. If...
View Article8 Tips for Success on Facebook’s New Video Advertising Platform
Scott Gerber | April 07, 2014 | Mashable Facebook has been changing the game for advertisers since its inception a decade ago. And with its new video advertising platform, there are now even more ways...
View ArticleWhat Advertisers and Publishers Need to Know About the Just-Introduced iOS 8
Ash Kumar | June 3, 2014 | MarketingProfs Apple just wrapped up the keynote address at its Worldwide Developers Conference (WWDC) here in San Francisco. Although the WWDC keynote is directed primarily...
View ArticleWordPress vs. Blogger for SEO
Deciding to start a blog can offer an outlet for self-expression and a great way to focus on a particular topic for a targeted audience. Business blogs attract search engines and can be a unique way...
View ArticleTNT’s Edgy Brand Makeover and New “Boom” Tagline
TNT’s brand makeover began with two wildly successful guerilla-marketing stunts in 2012 and 2013 titled “A dramatic surprise on a quiet square,” and “A dramatic surprise on an ice-cold day” following a...
View Article5 Reasons Why You Need A Mobile Marketing Strategy
Elisia Guerena | July 25, 2014 | Mobile Commons Has your marketing campaign lost its edge? Maybe it’s because you haven’t introduced mobile. Text messaging is proving to be the fastest, easiest, and...
View ArticleA blog for those who don’t believe in Marketing
Mark Beebe | September 11th, 2014 | Stevens & Tate So… you are one of those people that don’t believe that marketing works… Well… Why do so many companies spend millions of dollars for just a few...
View Article8 Content Marketing Tips For Startups To Use
Drew Hendricks | October 23rd, 2014 | Forbes There’s marketing, and then there’s content marketing, a niche that’s becoming more and more relevant in a digital era. Startupsespecially need to make the...
View Article5 Bad Practices To Avoid in Social Media Marketing
Lee Polevoi | October 30th, 2014 | Intuit Social media marketing has always been about constant learning, testing and evolving along with your community. But what happens when you’re just starting out...
View ArticleThe Top 7 Social Media Marketing Trends That Will Dominate 2015
Jayson DeMers | November 20th, 2014 | Forbes 1. We’ll witness the rise of Ello What we couldn’t have predicted last year was the emergence of a new social platform intended to go head-to-head with...
View ArticleBest Billion Campaign Ever
It’s no surprise H&R Block has a certain open window to advertise. The use of that window this year and last, is so strong and so compelling that any average millennial will dive deeper into this...
View ArticleIt’s a 10: Facebook Starts Telling Brands How Relevant Their Ads Are
Tim Peterson | AdAge | February 11th 2015 Facebook is giving advertisers a new tool to better compete for the social network’s expensive and scarce ad slots. Starting this week, Facebook will tell...
View ArticleFive Ways Brands Can Think Differently about Snapchat to Engage with Consumers
Victor Pineiro | AdAge | March 12th 2015 Snapchat wasn’t built for brands, and barely behaves like a typical social platform. And yet, as it enters a new round of funding that would value the company...
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